WooCommerce, a popular WordPress ecommerce plugin, has introduced its payment services to four new countries as part of a global expansion strategy to engage more retailers and small and medium-sized businesses.

Businesses in Spain, Italy, France, and Germany can now use WooCommerce’s solution. Which allows users to manage payments straight from their store’s dashboard.

Multi-currency support has also been added, allowing customers to shop in any of WooCommerce’s 135 supported currencies. Previously, adding additional currencies required merchants to use a plugin.

WooCommerce now includes support for Giropay and Sofort, two local payment methods popular in the European Union. As a result, retailers will be able to take payments utilizing bank debits/direct debits. That are popular in specific countries on top of existing systems.

Reach across Europe by establishing WooCommerce Payment

“By expanding our availability to even more markets and adding further functionality. We are continuing to establish WooCommerce Payments as the premier payments solution globally”. Says WooCommerce CEO Paul Maiorana of the expansion.

“Merchants and customers in Spain, Italy, France, and Germany can all utilize our newest features to save time and simplify complexities in the online shopping process.”

WooCommerce Payments

Offering these local payment methods will also give businesses the tools they need to expand their reach, according to the company.

WooCommerce Payments has expanded to more English-speaking nations, including the UK, Ireland, Australia, New Zealand, and Canada.

WooCommerce Payments, which is free to install, plans to expand into more countries and add more local payment options throughout 2021.

According to Google, WooCommerce merchants will soon be able to integrate their products with Google for free. Moreover, according to sources, the announcement impacted the 4.4 million WooCommerce merchants who will now be able to sell their products with just a few clicks. Sellers will be able to upload their products, create free listings and marketing campaigns. And measure performance metrics – according to Google. According to reports, they won’t have to leave the WooCommerce dashboard.

The integration was first announced in May as part of a bigger retail program that provided additional capabilities to GoDaddy and Square retailers. Google had previously announced that it wanted to work with Shopify.

“With over 1 billion shopping sessions happening per day across Google. This integration will help merchants make more connections with shoppers. Who are eager to discover new brands,” according to the company.

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