Thousands of new ecommerce sites go up every year, and online retailers have tons of platform options to choose from.
Some e-commerce store owners swear by simple, beginner-friendly platforms like Shopify. Others prefer flexible, complex applications like Magento, which can automate almost any aspect of the ecommerce workflow.
WooCommerce is an increasingly popular option for two reasons. First, it offers a “best of both worlds” user experience that is simple enough for newcomers to quickly understand, yet flexible enough to scale with your business as it grows.
Second, it offers full e-commerce functionality in the form of a WordPress plugin. Most other solutions are independent platforms that require some form of integration to work with WordPress. WooCommerce lives entirely on the WordPress platform and works out of the box, with no need for extra integration or programming.
Millions of WordPress users are already running successful ecommerce businesses using WooCommerce store. New features and options make creating and running a WooCommerce store easier than ever before. Find out how you can get started creating your own ecommerce business with our help.
Use a WooCommerce-compatible Website Builder
WooCommerce is modular, which means it contains a rich set of features that you can extend using other WordPress plugins. Choosing the right WordPress plugin stack will make a significant difference for the success of your ecommerce business.
Your choice of website builder will play a major role determining how quickly your web pages load, which can hugely impact your overall profitability. Choosing a lean-yet-powerful website builder that is also easy to use ensures optimal results for newcomers and ecommerce veterans alike.
Elementor’s WooCommerce website builder combines the power and flexibility of a code-based website builder with a bold, intuitive user interface anyone can use. It is compatible with WooCommerce and lets website owners customize store pages to increase conversions, drive sales, and retarget return customers.
Perfect the art of unintrusive popups
Speaking of retargeting, one of the best ways to increase your store’s profits is through the intelligent use of unintrusive popups. WooCommerce supports Elementor’s smart popup functionality; its popup builder allows you to target exactly who sees popup ads for your products, and when.
Precise targeting is key to making pop ups work well. Simply flooding every website visitor with a dozen ads to different products won’t drive sales – it’ll hurt them. You need to carefully target web page visitors and serve popup ads to the right ones at the right time.
When done right, you’ll have an automated system for converting qualified leads and driving sales. Integrate popups seamlessly into your WooCommerce store to boost revenues while maximizing engagement from your most active customers.
Get the checkout process right
The checkout process is incredibly delicate. Every extra click you require of your customers has a cost – because some percentage of them will abandon their shopping cart at that step. Even a small number of missed sales adds up over time, making checkout optimization a must-have for any ecommerce store.
According to research by the Baymard Institute, the average website checkout process involves 5.2 steps and utilizes 11.8 form fields. Nearly one in five e-commerce customers abandon the checkout process when it becomes “too long or complicated”. Complex form fields intimidate users and reduce sales.
Using the right plugin stack enables you to make the checkout process simpler and faster for customers in multiple ways. Consider hiding unnecessary fields, or setting your website to auto-detect country and postal code data for customers using their IP address. You can even set a popup to ask for confirmation before customers click away from the page.
Small changes like these can streamline the checkout process and improve sales considerably. The faster and more efficient the checkout is, the better your ecommerce website can capitalize on impulse buys that generate steady profits, especially during peak seasons.
Know how and when to secure customer data
WooCommerce is a highly secure ecommerce platform. By design, your customers’ credit card data and security codes are never stored on your website. However, there are still important areas where you – and only you – are responsible for maintaining the safety and security of your customer’s private data.
SSL certification is one of those areas. Fortunately, you can easily use Let’s Encrypt to generate a certificate for your WordPress site at no cost. This protects your customers and prevents Google from penalizing your website for non-compliance.
You should also pay close attention to third-party applications and platforms. Your ecommerce store’s email provider, customer service vendor, and marketing partners all interact with valuable customer data. It’s up to you to make sure those organizations protect that data against hackers and opportunistic cybercriminals.
Many third-party services offer dual-factor authentication (2FA) to users and encourage its use. This requires you to complete two actions when logging into your account. For example, you may input your password and then verify your login using the Google Authenticator app on your mobile device.
This slightly impacts usability and convenience for you – since you’ll have to complete an extra step when logging into third-party apps and platforms – but it offers a high level of protection to your users and customers. Ideally, you should have 2FA enabled on all of your accounts.
Give your ecommerce business room to grow
There’s a good reason why so many ecommerce entrepreneurs make WordPress, WooCommerce, and Elementor their first choice when building their first website. These technologies establish intuitive, beginner-friendly workflows while enabling future growth down the line.
This is the perfect balance for someone who is starting a new ecommerce business in today’s fast-moving, hyperconnected marketplace. You need a solution that is quick and easy enough for you to manage without learning how to write code, but flexible enough to meet your business’ needs for years down the line.
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