Top 8 Conversion Optimization Methods for Your WooCommerce Site

Once you’ve built and launched your WooCommerce store, it’s important to regularly work on WooCommerce optimization. And update it so that you get the most traffic and sales possible out of it.

With the right strategies in place, you can continue to build on your success as well as make sure that visitors are always getting their money’s worth when they land on your site.

While there are an infinite number of ways to tweak your site. These top 8 conversion WooCommerce optimization techniques have been proven in terms of increasing revenue and lowering shopping cart abandonment rates.

1) Create a personal connection with your audience

People aren’t just looking to buy products, they want answers. And if you can provide valuable information on a topic of interest (or niche), you may be able to attract more people who are interested in that specific product.

For example, imagine someone is looking for an WordPress plugin and finds a post from an authority like ZetaMatic. If that site links to a buying guide on plugins and lists all its picks—even non-WordPress plugins—that person might buy whatever ZetaMatic recommends.

2) Use bullet points instead of paragraphs

Make sure that you only use bullet points instead of paragraphs to make it easier to read. Your goal is to provide your readers with as much information as possible in a short amount of time. This makes it necessary to get straight to point rather than giving unnecessary details.

A quick scan will tell them everything they need to know about a particular topic and anything else can be found later in an appendix at the end of your post if they wish to read further on a particular topic. Adding charts and graphs helps give more visual aid for your readers so that they have a better understanding of what you are trying to teach them.

3) Tell stories to WooCommerce conversion optimzation

You don’t need to build a world-changing product to have a killer business idea. Sometimes, it’s simply about telling a story that resonates with potential customers (or is at least of interest to them).

Take a look at Airbnb’s story, which is about renting spare bedrooms and earning some cash on the side. It might not seem like much, but it can make you some serious cash.

Or consider Facebook: Mark Zuckerberg didn’t start Facebook so he could make money from ads; he started it because he had stories to tell. What does your business do? How does it help people? Tell that story. It could be enough of an idea for a business.

4) Use images and videos

Images and videos can tell a thousand words. Images and videos make content much more scannable and easier to understand than words alone. Not only that but they can also help you generate new ideas.

If you are planning on using images as part of your WooCommerce conversion optimization work then create them in advance, try not to wait until you’re writing to think about how you will present your copy visually.

Similarly with video if you have decided that it is right for your audience then plan ahead, who is going to be making them? What props do they need? Once you have answered these questions all that remains is to shoot your video (or take photos) and upload them!

5) Make it easy for visitors to see what they get

When visitors land on your page (and they’re not ready to buy yet), make sure they can see clearly what they’re getting. Use plenty of white space to separate content into digestible chunks. Make sure people can see prices before asking them to add something to their cart.

An explanation of benefits — be it a list of features, testimonials from other customers or an explanation of how your product fits their needs — is also essential. If you don’t show people why they should buy now, chances are you’ll lose that sale before it even happens.

6) Answer visitor questions quickly

First and foremost, keep your store’s design simple and clean. When a customer lands on your site they should be able to easily navigate through your products as well as contact you if they have any questions. Designing an interface that is easy to use will encourage customers to spend more time on your site which will in turn increase their chances of purchasing a product.

The most successful sites are those that don’t give customers a reason to leave. In order to avoid losing visitors who are interested in making a purchase keep important buttons and features visible without forcing them to scroll down or go hunting around for specific features.

7) Be transparent about shipping fees

When you’re selling goods online, pricing your products can be difficult. Should you price high and offer free shipping? Low and charge for shipping?

A transparent approach is to show all of your prices—including shipping costs—from the get-go. That way customers know exactly what they’ll pay if they decide to buy. This will help prevent them from feeling nickeled and dimed with surprise fees once they’ve made a purchase.

8) Focus on specific keywords only

Keywords help web surfers find your store. It is important to select only relevant keywords in titles, meta tags and product descriptions because they will influence search engines rankings.

The more relevant a keyword is, the more interested users are likely to be in your store. This leads to higher conversion rates and higher sales. Use long tail keywords rather than general keywords: Long tail keywords are much more specific and used less frequently but have high search volume.


There are many e-commerce websites that have built a solid reputation and good revenue. However, they all began with a desire to sell products online and an understanding of what consumers want in an online store.

A shopping site is different from other sites because it must have a way to generate revenue. In order to do so, an e-commerce website is required to get visitors in large numbers as well as encourage them to make purchases. This means that great offers should be given on products when visitors land on your e-commerce site. Follow these 8 WooCommerce optimization techniques to get the results you want on your store.

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About the Author:

He is an enthusiastic writer and WordPress user. He writes on WordPress, WooCommerce, E-Commerce, and open-source projects.

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