If you’re looking to launch your first WooCommerce store, we’ve got some bad news and some good news. The bad news is that there’s a lot to do and it will take time and effort to build your store, attract customers, and start earning money from it. The good news is that you can save yourself some of that time and effort by following these 6 steps before you launch your WooCommerce store.

1. Define the Purpose

You should define why you are starting your ecommerce business. There are tons of reasons people would want to launch an WooCommerce store. Maybe you want to get rid of your day job, become financially independent or set up your own company that will work 24/7 without paying monthly fees.

Defining your purpose will help you determine how much time and money you need for making it happen. You can even write down some business goals in order to make sure everything goes according to plan! Before anything else, it’s always better to ask yourself what exactly do you want to achieve by starting a new ecommerce business? Write down 3-5 things that matter most for you. Only then move on!

2. Choose Your Niche

Before you start building your store, think about how you want it to look and who your target audience is. Is it a niche market or are you selling products for everyone? Once you have an idea of your target audience, make sure that all of your products are related in some way.

For example, if you’re selling women’s clothing online, having a section for children’s clothing may not be relevant. To help with SEO, develop categories that your customers will easily recognize and can find their desired product by browsing through.

3. Create Product Pages

Every part of your site is important, but product pages are perhaps most vital. To be competitive in today’s marketplace, your product pages need to have quality photography and a ton of relevant information about your product.

While it might seem like you can simply fill out each field on your product page as you get time or inspiration—don’t! This will make it far more difficult for customers to see exactly what they want, and leave you struggling when it comes time to launch new products.

Plan out every piece of content that should appear on each individual page ahead of time; that way, when it comes time for launch day, all you’ll have left is proofreading and final tweaks.

4. Get Product Reviews

New customers are more likely to purchase your products if they see other customers like them leaving good reviews. However, you shouldn’t rely on anyone else except your first buyers and early-adopters; these people will be most likely to leave a review because they were persuaded by your sales pitch and product information.

To get high quality reviews, start with emailing your first buyers asking for feedback. In addition, encourage users who already bought from you to leave a review after they have received their order by following up with them through email or social media.

You can also give incentive for users who leave a review – these things include discounts or free products! This way you’ll draw more attention from potential consumers and increase your conversion rate at once!

5. Install Analytics

First step is to install analytics so you can track your business success. Tracking your website traffic using Google Analytics will help you optimize page content, conversions and overall WooCommerce store performance for better results.

Find out where your site visitors are coming from, how much time they spend on each page, what products they like and don’t like. These insights can be used to optimize user experience of your ecommerce store for better sales conversion.

6. Setup Shipping Rates

Setting up shipping rates correctly is probably one of the most important things you can do when you launch your store. Creating shipping rates doesn’t have to be difficult, but there are a lot of different factors that need to be considered in order for it to function properly.

If you’re having trouble with it, consider hiring someone who can set up some simple flat rate or percentage rates for you. Most customers are willing to pay more for faster shipping, so choose options accordingly.

Alternatively, stick with ground-only shipping if possible—the cost savings are often worth not being able to offer rush delivery. For example, overnight packages typically cost upwards of $50-75 or more depending on where you ship from and how quickly they want their order shipped out.


In a nutshell, you need to make your website more user-friendly, easy and secure by adding trust marks, HTTPS and a valid SSL certificate to launch WooCommerce store. WordPress makes it very easy for you with its built-in WordPress SEO. Also check your theme for insecure code and plugins that might be a security risk.

Last but not least: hire a professional copywriter if you have been struggling with keywords or titles all along! This is where great content marketing starts. Don’t forget about social media – keep posting relevant information on Twitter, Instagram, Pinterest and Facebook daily so your visitors can find their way back to your website easily.

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