Do you want to know how to increase lead generation on your WordPress site? Then you’ve arrived at the right place. Lead generation is critical for any type of business, blogging site, or other types of website. Leads are the first step in converting website visitors into subscribers and customers.
This post will teach you everything you need to know about lead generation in WordPress. The topic is divided into sections to help you better understand lead generation.
What does lead generation mean?
A lead is defined as anyone who expresses an interest in your products or services and shares their contact information with you to learn more about them, either on your website or in another form.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.
Lead generation is a technique for collecting user information. This is not something you can get if you buy a lead collection from a third party.
Organic leads can be generated from website visitors by redirecting them to a landing page, displaying a popup and asking them to fill it out, or asking them to participate in a survey. Lead information contains useful information such as full name, email, birthday, phone number, and so on.
Email is the most common lead information that most websites collect because it is easy to obtain and allows you to communicate with visitors using very few resources. Email can be used indefinitely, and as long as the user does not unsubscribe, you can continue to use it for marketing purposes.
Many online store owners will tell you that their biggest mistake was failing to capture the emails of the visitors on their websites.
Why is WordPress lead generation important?
Obtaining leads from website visitors is essential for your business, blog, or another website.
First and foremost, lead generation takes time. You put in a lot of effort to bring users to your website from various sources. And it’s not a good idea if they come to your site, browse a few pages, and then leave. You must collect their information to communicate with them and establish a long-term relationship.
Even if you haven’t started your business yet, you should start generating leads as soon as possible. You can set up coming soon pages and ask for their contact information so that they can be notified when the website is ready.
Who can benefit from lead generation?
As previously stated, lead generation is essential for any business, blogging website, portfolio, education, service website, or another website.
Not everyone requires your services right away. Some people may take their time before converting. And, until then, you must collect their contact information and build your email list. There’s a chance they’ll convert after a few emails from you. Interest and need may change in the future, and this is your opportunity to provide the services.
Lead Generation in WordPress using Form?
You can start generating a lot of leads by using the right lead generation WordPress forms. If you are a beginner and do not yet have a website, you will need to take a few more steps before you can begin lead generation. You must first set up your WordPress site and then sign up for an email marketing platform such as MailChimp or Omnisend.
You will also require a plugin such as WooCommerce MailChimp Newsletter Discount Extended, OptionMonster, or any form plugins like WP Forms, Contact Form 7. For WooCommerce-powered online stores, we recommend using the WooCommerce MailChimp Newsletter Discount Extended plugin. Please keep in mind that the WooCommerce MailChimp Newsletter Discount Extended plugin is a paid one.
How to create a form in WordPress
In this example, we’ll go to the WP Forms settings page, then click the Create Your First Form button and finally name it. Then, from the list of available forms, select any template.
Begin by selecting the Newsletter Signup or Contact Form, then make any necessary changes to the form. After that, select Save and then Embed. Select the page where you want to embed the form, and it will take you there. Add a block in the case of Gutenberg editor, then choose WP Form, and then choose the form you want to use.
It will show the form there and when the user fills the form the WP Form plugin will collect the information.
Another method for creating a form in WordPress
You can easily create forms and popups with the WooCommerce MailChimp Newsletter Discount Extended plugin and begin collecting leads. It syncs the leads you’ve collected to your MailChimp audience list. Then you can use those leads in your email marketing campaigns.
To begin, navigate to the WooCommerce MailChimp Newsletter Discount Extended plugin’s settings page by clicking on the WooCommerce MailChimp link in the WordPress dashboard’s sidebar menu.
Then, in the General settings, enable MailChimp Newsletter Discount, then choose the Display Fields you want to show users, then choose the Use For Normal Signups option, and finally click the Save Options button.
After that go to the MailChimp Configuration page, enter your MailChimp API key, and it will fetch your audience list when you click the ‘here’ link, then select the MailChimp List/ Audience from the dropdown. Then, select the Save Options option. If you don’t know how to obtain the MailChimp API Key, you can consult the plugin’s documentation for a step-by-step guide.
Now, click on the Help button to the top of the plugin’s name to access the shortcode; copy it and paste it on the page/post/sidebar, where you want the form to appear.
Please keep in mind that if you’re using the classic editor, you can add the shortcode directly to the post/page. To make it work in modern editors like Gutenberg, you’ll need to add a shortcode block.
Then, if it’s an existing page, update it or, if it’s a new page/post, publish it. After that, you can preview your page/post to see the changes. You can change the width and alignment of the form by modifying the shortcode.
You can now take your lead generation game to the next level by utilizing an additional add-on such as the Extra Fields For MailChimp Newsletter Discount. Using this plugin, you can add more fields to the MailChimp Newsletter Discount Extended plugin’s forms and pop-ups. You can add a birthday field, a phone number, or any other fields to your lead to make it more useful for your marketing efforts.
When a user fills the form and submits it, the plugin will automatically sync the information to your MailChimp list.
Lead generation using Pop-ups and Triggers
You can also use the MailChimp Newsletter Discount Extended plugin to create eye-catching pop-ups that can be set to a timer, exit intent, or page-specific triggers. Using these triggers, you can use targeted pop-ups to generate more leads.
For example, if you are running a special discount for some specific pages, you can specify which pages you want the popup to appear on in the popup settings of the WooCommerce MailChimp Newsletter Discount Extended plugin. When a user visits the page, they can see the special discount and sign up for the newsletter by entering their email address, and the plugin will automatically generate and send the discount to the subscriber. This way, you get the lead as well as the possibility of gaining a customer.
Another way to make use of it is through its Exit Intent feature. The Exit Intent popup will appear when a user is looking for another tab in their browser and leaving your site. You can set a special discount for them, which increases the likelihood that they will stop and take your offer, and the plugin will automatically send them a discount code in exchange for their email address.
There are many more options for customizing the look and feel of the popup, as well as additional triggers and conditions, making this a true lead magnet plugin.
Some of the most notable features of the WooCommerce MailChimp Newsletter Discount Extended plugin are as follows:
- Create opt-in forms and pop-up
- Option to provide a discount to subscribers of the form or popup
- Select from a variety of Display Fields
- It’s simple to connect and sync with your MailChimp account
- Enable Double Opt-in feature
- Customize your discount options (choose discount types, value, discount code length, add conditions, and more)
- Change the appearance of the pop-up
- Apply exit intent
- Option to show pop-up on specific pages
- Desktop notifications
- Customize the email for users
- Analytics to check the subscribers
- Supports powerful addons like Extra Fields For MailChimp Newsletter Discount, Reminder For MailChimp Newsletter Discount
Here are few more tips to improve your lead generation efforts:
- Try different methods to capture leads on your website
- Provide value to the user that they cannot ignore
- Try A/B testing to optimize your creatives and get the best results
- Don’t overdo your lead generation efforts, this may annoy the website visitors
That’s all I’ve got for now. I hope this post has given you a better understanding of how to increase lead generation in WordPress.
Please share this post on your social media channels if you enjoyed it. For WordPress updates, guides, and tips, please follow us on Twitter, like our Facebook page, and subscribe to our YouTube channel.
You may also like: