Analytics is critical for any site owners, bloggers, and business. And if you use WordPress, there are many Analytics plugins available to help you get those important metrics that will allow you to make the best business decisions.

WordPress store owners, bloggers, and other website owners can use analytics plugins to track prospects and customers, obtain advanced statistics such as audience information, landing pages, traffic sources, and bounce rates to improve site performance, and fix what is no longer working for them.

A list of WordPress analytics plugins is provided below. There are both free and paid services available for tracking visitors and events, generating page and post reports, creating heatmaps, and more. As a result, you may find the ideal solution for your website.

Top 15 Analytics Plugins for WordPress

1. Site Kit


SiteKit is Google’s official WordPress plugin for gaining insights into how people find and use your site. There are various google tools such as Search, Analytics, Ads, PageSpeed Insights, Tag Manager, and Optimize provide key metrics and insights. Examine how visitors interact with your website. Keep track of how many people found your site through search results and what search term they used.

2. MonsterInsights


Over 3 million WordPress installations are active on MonsterInsights. MonsterInsights includes a Google Analytics dashboard that displays actionable analytics reports within the WordPress admin. With a few clicks, you can enable Universal Analytics tracking across devices and campaigns. Get up-to-the-minute visitor statistics. Moreover, you can enable Google Optimize for A/B testing and other advanced features like speed and sample rate adjustment, that can benefit your website.

3. Crazy Egg


Crazy Egg’s script for tracking visitor clicks and mouse movements can be easily added to your WordPress site. Heatmaps, session recordings, and A/B testing tools can all be used to gather data.

4. Matomo Analytics


Matomo Analytics is a Google Analytics substitute with a large feature set. Track personal information in a secure manner while remaining compliant with privacy laws. Import Google Analytics data from the past. Learn how to improve your website, make sound business decisions, and stand out while remaining safe and trustworthy.

5. Woopra Analytics


Woopra Analytics is a team-oriented customer journey analytics platform. Get a complete, real-time behavioral profile of every visitor. Examine customer journeys, trends, retention, segmentation, and other factors. Individual touchpoints should be optimized, product engagement should be monitored, and opinion-driven strategies should be transformed into data-driven actions.

6. WP Google Analytics Events

WP Google Analytics Events

WP Google Analytics Events allows you to fire events whenever someone interacts with or views elements on your website, eliminating the need to write code to use Events in Google Analytics. Set event-driven goals, track in-page navigation, compare the performance of call-to-action buttons, and more.

7. ExactMetrics


With over 1 million active installations, ExactMetrics is another well-known Google Analytics dashboard. In your WordPress dashboard, you can see detailed visitor information. Set up WooCommerce, Easy Digital Downloads, and MemberPress enhanced ecommerce tracking in Google Analytics. Improve your company’s overall web strategy by using the demographics report. Access the Behavior Report to learn how people found your website, which keywords they searched for, who referred them, what they clicked, and more.

8. Enhanced Ecommerce Google Analytics

Enhanced Ecommerce Google Analytics

Ecommerce Enhancement Google Analytics tracks your ecommerce store’s entire user journey. Maintain a close eye on your merchandising efforts on each product page. Monitor the view-to-cart and view-to-conversion ratios of your products. Before making a final purchase, observe how users interact with your checkout page.

9. WP Statistics

WP Statistics

WP Statistics allows you to collect and analyze website statistics without collecting user information. Discover how many people visit your website, where they come from, what browsers and search engines they use, and which of your contents, categories, tags, and users receive the most traffic.

10. Jetpack


Jetpack is a one-stop shop for design, marketing, security, and performance, as well as advanced site statistics and analytics. Get real-time updates on site traffic, popular posts, site searches, and comments. Investigate insights into your most popular posts and identify missing content that site visitors are looking for.

11. Simple Feed Stats

Simple Feed Stats

Simple Feed Stats automatically tracks your feeds. Gather daily and total statistics for each feed. For a quick overview of feed statistics, use the dashboard widget. To personalize your feed statistics, use your own styles.

12. StatCounter

StatCounter provides a real-time feed of your website visitors as they arrive. View your location, IP address, browser, system statistics, number of visits, and other information. Recognize sales leads, repeat visitors, click fraudsters, nuisance visitors, and bots.

13. Analytics Cat

Analytics Cat

Analytics Cat is a no-frills way to add Google’s Universal Analytics code to your website without bloating it with extra features.

14. HubSpot WordPress Plugin

HubSpot WordPress Plugin

The HubSpot WordPress Plugin includes built-in analytics to help you figure out which sales and marketing actions are most effective and which need to be tweaked. Examine how your forms, pop-ups, live chat, chatbots, email marketing, and sales follow-ups are contributing to your company’s growth. You can also capture, organize, and engage web visitors using free forms, live chat, contact management, and email marketing.

15. Clicky Analytics

Clicky Analytics

Clicky Analytics inserts the Clicky Web Analytics tracking code into your WordPress pages automatically and displays the data in the admin dashboard. As you track individual visitors and actions, you’ll be able to see the results in real time. Heatmaps can be launched directly from the widget, so you don’t have to leave your site. When your site goes down, you’ll get an immediate notification.

Finally, these are the tools you can use on your website to collect information about your visitors, website, and more. Please let us know which one you are using or intend to use on your website.

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