Do you want to automate the distribution of discount coupons to your subscribers? If so, you’ll love ZetaMatic’s WooCommerce MailChimp Newsletter Discount plugin.

You should collect user email addresses for a variety of reasons. For email marketing, to keep them up to date on your latest products, offerings, and other information, and so on.

Maybe you’re starting a new online store and want to build your email list. Alternatively, you may wish to increase your revenue.

Whatever the case may be. The WooCommerce MailChimp Newsletter Discount plugin was created to meet all of your needs. Collecting email addresses and Increasing your revenue.

Perhaps you already use a newsletter plugin to collect email addresses from visitors. However, those plugins are only capable of collecting users’ email addresses, syncing with an email marketing platform, and displaying any discount coupon after the user’s subscription.

However, you are not limited to just doing that with the WooCommerce MailChimp Newsletter Discount plugin; you can display the coupon on the popup after a successful subscription and automatically send the discount coupon to their registered email addresses. You only need to set it up once and then sit back and watch your email list and revenue growth.

What is the WooCommerce MailChimp Newsletter Discount plugin?

The WooCommerce MailChimp Newsletter Discount plugin is a free WooCommerce add-on that allows you to create forms and popup (Pro) on your WordPress websites. Using shortcodes, you can place these forms anywhere on your website.

This plugin also has a pro version, which we will go over in more detail later. You can only create forms on your site with the free version. When a user fills out the form, the plugin adds the user’s email address to the admin’s MailChimp audience list and sends a discount coupon to the user’s registered email address.

In addition, you can customize the MailChimp Configurations and Coupon settings as per your requirements.

The WooCommerce MailChimp Newsletter Discount Pro version includes more advanced features. You can make popups and use the Double Opt-in and Exit Intent features. Analytics and email customization options are available. Display popups on specific pages, and customize the popup’s look and feel.

Furthermore, you can use the plugin as a discount form or popup or as a regular/newsletter signup form or popup. The pro plugin also comes with useful add-ons such as Reminder For MailChimp Newsletter Discount and Extra Fields for MailChimp Newsletter Discount. This significantly broadens its capabilities. Other features that make this plugin an excellent choice include analytics, desktop notifications, and email customization options.

Simple Steps for Automating the Sending of Discount Codes to Subscribers

Discount codes are an excellent method of converting users. Users who do not receive a discount may visit a website and then leave; only those who are truly interested will complete a purchase on your site. However, when you offer them a discount, your chances of converting them into paying customers increase.

So, let’s look at how you can easily automate it. Here are the simple steps for enabling the feature.

1. Installing and Activating the WooCommerce MailChimp Newsletter Discount plugin

  • Go to your WordPress Dashboard and then go to Plugins > Add New. (To make this plugin work, you must be using the WooCommerce plugin as well.)
  • Search for ‘WooCommerce MailChimp Newsletter Discount’ and Install and Activate the plugin.

  • After you’ve activated the plugin, go to its settings by clicking on the Newsletter Discount link in your WordPress Dashboard, or by going to Plugins and then clicking the Settings link below the WooCommerce MailChimp Newsletter Discount.

  • Then, in the General Settings section, enable the plugin by checking the box next to Enable MailChimp Newsletter Discount. And then select which fields you want your website visitors to see. Then save the changes.

Now the plugin is activated. And we will proceed with the further steps. The next step is to configure MailChimp.

2. Configuring MailChimp

Next, navigate to the MailChimp configuration section/tab; you will need your MailChimp API Key to proceed. (To learn how to obtain your MailChimp API, click here.)

Following the addition of your MailChimp API key, click on the area as shown in the image below, to Fetch email list/ audience. Then select the list/audience from the dropdown to which you want to add the subscribers’ emails. After that save the changes.

MailChimp API Key

In the pro version of the plugin, you get advanced options like Double Opt-in, signup source, and the ability to enable Terms and Conditions, and more.

3. Customization

The WooCommerce MailChimp Newsletter Discount plugin provides a plethora of customization options for the discount offers. There are three types of discounts available: percentage discounts, fixed cart discounts, and fixed product discounts.

You can also customize the discount amount, limit the coupon’s use to specific products and categories, and set a minimum and maximum purchase amount. In the Coupon Settings section, you can change these options.

WooCommerce Mailchimp Newsletter Discount

More customization options are available in the Look and Feel Settings section of the plugin. The Error Text Color, Success Text Color, Subscribe Button Color, Subscribe Button Hover Color, Subscribe Button Text Color, Subscribe Button Text Hover Color, and Subscribe Button Label can all be customized.

WooCommerce Mailchimp Newsletter Discount

4. Post

After you’ve set up the plugin, you can integrate the form in your posts/pages or sidebar.

When you are on the plugin’s configuration page. You must first access the help section and then copy the shortcode.

After copying the shortcode, paste it where you want the form to appear. If you’re using a modern editor, you should use the shortcode block or something similar to paste the shortcode into.

After that, save or update the changes, and the form will appear, as shown in the image below. You can also modify the shortcode to change the width of the form fields and the button width.

display form in your post/page/sidebar website, WooCommerce Mailchimp

When a user subscribes to your form/popup (pro plugin), the plugin will sync the registered email address to your MailChimp audience list and send a discount coupon to the user’s registered email address.


Using the WooCommerce MailChimp Newsletter Discount plugin is a fantastic way to automate the process. What’s more, this plugin is completely free. So, if you run an online store and want to expand your email list and revenue, then you should give it a go.

And you know, that the plugin also supports very useful add-ons like Reminder For MailChimp Newsletter Discount and Extra Fields for MailChimp Newsletter Discount. You can use the reminder add-on to send users automatic reminder emails or send individual emails to customers if you prefer. As a result, these are very beneficial in increasing conversion rates.

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