With the release of a WordPress plugin in September, Google’s push for AMP-powered Web Stories got a boost. Web Stories have been made easier to embed in sites thanks to a recent update, and there are now WordPress themes that display carousels of AMP content natively.
The Editor for WordPress, version 1.5, makes it “extremely simple to embed Web Stories into your site”. This takes the form of a more advanced Web Story block in posts or pages. Previously, creators could only enter a single story URL to have it displayed. Two more options have now been added to the mix:
- Latest Stories: This section displays your most recent stories, with filters and sorting options. As you publish new stories, the list will automatically update.
- Selected Stories: Displays a list of stories that have been hand-picked.
New features: A list of stacked stories are among the layouts available
A carousel of rectangular cards or circular items. A grid view with up to four columns, or a list of stacked stories are among the layouts available. Google explains how this benefits your “content strategy” in the following way:
- To improve the quality of your content strategy, use both original and third-party story experiences. You can include your own Web Stories as well as Web Stories from other publishers in your content.
- Combine organic traffic from search results and Discover with direct traffic from the source and social sharing to diversify your traffic sources.
In the meantime, Web Stories can now be used to customize WordPress themes. In addition to being integrated with the Classic Editor. A carousel that looks vaguely like the top of the Instagram or Twitter (Fleets) mobile apps, as well as grids, are currently available.
- The creators of the popular Astra theme have announced that stories will be integrated into the theme.
- The Neve theme also incorporates Web Stories into their design.
- The Newspack project adds native support for stories to the Newspack theme, and the new features will be available soon.
- All WordPress core default themes have built-in integrations with the Web Stories WordPress plugin, so they have this opt-in functionality out of the box.
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