11 Best WordPress Popup Plugins of 2025

WordPress popup plugins are essential tools for boosting engagement, capturing leads, and driving conversions on websites. These plugins enable website owners to create various types of popups, including lightboxes, floating bars, and slide-ins, to strategically display messages and offers to visitors.

Selecting the right popup plugin is important and depends on whether one is a website owner seeking user-friendly tools, a business owner focused on sales and marketing, or a developer needing customization and integration options.

As of 2025, the WordPress plugin landscape continues to evolve, with numerous options available. Choosing a plugin requires considering factors such as popup types, customization settings, reporting, and pricing. Performance is also key because poorly made pop-ups can annoy users and slow down websites, negatively affecting user experience and SEO rankings.

This curated list focuses on features, usability, and performance and explores some of the best popup plugins available for enhancing lead generation and conversion rates.

Why Use Popup Plugins on Your WordPress Site?

Using WordPress popup plugins can significantly benefit your website by boosting email signups, reducing cart abandonment, and effectively promoting offers. Although pop-ups can be intrusive, modern plugins mitigate user annoyance through advanced targeting and timing options, ensuring they appear at the most relevant moments.

Here’s why pop-ups are useful for different users:

• Website owners can retain traffic by presenting relevant resources and lead magnets, reducing bounce rates.
• Business owners can see revenue growth by turning website visitors into loyal subscribers and customers through strategic call-to-action elements.
• Developers gain access to flexible tools that integrate with various platforms, offering extensive customisation and control over popup behavior.

By using popup plugins thoughtfully, you can enhance user experience while maximizing conversions and achieving your marketing goals.

Best WordPress Popup Plugins

1. OptinMonster

OptinMonster is a lead generation software and popup builder with a drag-and-drop builder and targeting. It is considered one of the best popup plugins for WordPress.

Key aspects of OptinMonster include:

• Features: OptinMonster has non-intrusive lightbox popups, exit-intent popups, geo-targeting, and device-based targeting. It has multiple campaign types, such as floating bars, welcome mats, and coupon-wheel pop-ups.
• Best For: OptinMonster is best for business owners seeking high conversions and developers needing integrations with customer relationship management (CRM) and email marketing services.
• Pros: OptinMonster offers targeting and personalization. It doesn’t use WordPress hosting resources and doesn’t slow down page load speed, which is good for user experience and SEO. It is easy to use, and no code is needed.
• Cons: OptinMonster does not have a free plan.
• Pricing: It starts at $9 per month, billed annually.
• Templates: It offers popup templates that can be searched by industry, business goal, holiday, or feature.
• A/B Testing: It includes A/B split testing to optimize popup performance.

OptinMonster integrates with platforms like WooCommerce and Shopify.

2. Popup Maker

Popup Maker is a WordPress plugin for creating popups, modals, and overlays. It is used on over 780,000 websites.

Key aspects of Popup Maker include:

• Features: Popup Maker offers email opt-in popups, exit-intent popups, lead generation popups, and content upgrade popups. It has triggers to open popups automatically, with a button click, or on form submission.
• Best For: It may be suited for a range of users, given its versatility and range of features.
• Pros: Popup Maker has a drag-and-drop editor and customization features. The plugin has a cookie-based display frequency to prevent popup fatigue. Every popup is mobile-responsive. The free version allows control of where a pop-up appears, how it looks, and setting conditions for pop-ups reappearing across a website.
• Cons: The interface can be confusing, and the notice about caching assets comes up and can’t be dismissed.
• Pricing: The plugin is free but offers additional paid commercial upgrades.
• Integrations: Popup Maker integrates with MailChimp, AWeber, InfusionSoft, and other services.

3. Elementor Pro

Elementor Pro is a WordPress plugin that allows you to design popups with full control over their design, maintaining consistency with the rest of your website.

Key aspects of Elementor Pro include:

• Features: It lets you create and design pop-ups. You can specify conditions and triggers for your pop-ups. Furthermore, it allows you to launch a pop-up from a button or when a user exits your site.
• Best for: Web designers, developers, and marketers. It may also be suited for agencies.
• Pros: It gives you complete control over your designs while keeping them consistent with the rest of the site.  Users can select from ready-made popup templates or design their own from scratch. Elementor allows you to use pop-ups to build email lists and promote special offers.
• Cons: Some cons of using Elementor Pro are that there is no unlimited license, high prices for lots of sites, and no lifetime option or renewal discount. Additionally, Elementor can affect your site’s performance if you’re not careful.
• Pricing: Elementor Pro’s pricing is affordable for a few sites but becomes expensive for 25+ sites. A three-site license costs $99, and the Cloud Website service is $99 per year, including hosting and Pro features. Several plans are available, including Essential, Advanced Solo, Advanced, Expert, and Agency.
• Templates: It provides a selection of ready-to-use popup templates.

Elementor’s popup builder can be used to design popups for marketing strategies, such as growing email lists or promoting offers.

4. TrustPulse

TrustPulse is a WordPress popup plugin that uses social proof to boost conversions on a website. It is considered one of the best popup plugins for WordPress.

Key aspects of TrustPulse include:

• Overview: It uses social proof in the form of notifications to build user trust and encourage sign-ups or purchases.
• Features: TrustPulse displays real-time tracking and popups to show purchases, activity, and signups. It uses smart targeting to display pop-ups to the right users at the right time. TrustPulse offers two types of campaigns: Recent Activity and On-Fire.
• Best For: eCommerce businesses that want to increase sales, and membership sites looking to increase registrations.
• Pros: TrustPulse has an easy setup process and is easy to use. It does not affect page load speed.
• Cons: It may be necessary to upgrade to a paid plan to fully integrate with WooCommerce.
• Pricing: TrustPulse has a free plan for up to 500 sessions per month, with paid plans starting at $5 per month billed annually.

TrustPulse helps to build user trust and trigger FOMO (fear of missing out), encouraging more users to sign up or make a purchase.

5. Icegram Engage

Icegram Engage is a WordPress plugin designed to transform website visitors into subscribers and customers. It is a toolkit for lead generation and aims to convert websites into conversion powerhouses without needing to write code. It is considered one of the best WordPress popup plugins.

Key aspects of Icegram Engage include:

• Features: It offers a variety of message styles, including lightbox popups, email opt-in popups, video popups, exit-intent popups, scroll-triggered popups, and full-screen popups. It integrates with email platforms and offers templates.
• Best For: Icegram Engage is suited for bloggers, freelancers, small businesses, store owners, eCommerce websites, developers, journalists, and marketing agencies.
• Pros: The plugin has mobile-responsive opt-ins. Icegram Engage offers unlimited popups and lead acquisition campaigns. It allows precise targeting and display rules. The plugin offers a user interface and design.
• Pricing: While Icegram Engage offers a free version, a premium version with enhanced features is also available.
• Integrations: The plugin integrates with email platforms, including MailChimp, AWeber, Campaign Monitor, and GetResponse.

6. Poptin

Poptin is a WordPress plugin that allows you to create popups, contact forms, and opt-ins. It’s designed to help convert website visitors into leads, subscribers, and sales using various popup types and targeting rules. It is a web application that integrates with WordPress. It is considered one of the best popup plugins for WordPress.

Key aspects of Poptin include:

• Features: Poptin offers exit-intent popups, lightbox popups, and notification bars. It includes a drag-and-drop editor and templates for various popup and form types.
• Best For: Poptin is suited for businesses aiming to grow their email list, capture leads, increase sales through upselling, and improve visitor engagement.
• Pros: The plugin is easy to use and offers customer service. It offers integrations and unlimited popups, forms, and leads.
• Pricing: Poptin offers a free plan for up to 1,000 website visitors per month.
• Integrations: Poptin integrates with web platforms.

Poptin’s features aim to reduce cart abandonment and bounce rate and increase conversion rates.

7. Bloom

Bloom is a WordPress popup plugin created by Elegant Themes, designed for beginners and bloggers and considered one of the better popup plugins for WordPress.

Key aspects of Bloom include:

• Features: Bloom offers automatic lightbox pop-ups, sidebar opt-ins, slide-in opt-ins, and below-post signup forms. It also has basic post or page-level targeting, pre-built popup templates with customization, and integrations with email service providers.
• Best For: Bloggers and beginners.
• Pros: Bloom is easy to use, with a simple drag-and-drop popup maker and a straightforward user interface.
• Cons: Bloom can slow down website performance if the site has limited server resources. Configuring display settings can be confusing due to the number of options. Reporting stats and A/B testing might not work properly based on WordPress caching plugin settings.
• Pricing: Bloom is available through an Elegant Themes membership, starting from $89 per year.

Bloom aims to provide the basic features needed in a WordPress popup plugin.

8. Hustle

Hustle is a marketing plugin for WordPress designed for building mailing lists and converting site traffic through pop-ups, opt-ins, slide-ins, widgets, and social sharing. It is considered one of the best WordPress popup plugins.

Key aspects of Hustle include:

• Features: Hustle provides ready-made marketing templates for various purposes, such as discounts, sales, and newsletter signups. It includes pop-ups, slide-ins, and embedded opt-in forms. It have exit intent, which shows a pop-up or slide-in when visitors are about to leave the site. It connects to Google’s reCAPTCHA to prevent spam. It supports performance tracking with data, conversion stats, and charts.
• Pros: The plugin offers a range of pre-designed templates and a built-in design editor for customization. It integrates with email services. Hustle can display popups and slide-ins even when AdBlockers are active.
• Pricing: Hustle offers a free version with limitations on the number of pop-ups, slide-ins, and social share bars. Upgrading to Hustle Pro removes these limitations.

9. Popup Builder

Popup Builder is a WordPress plugin designed to create marketing popups for WordPress websites. It aims to help increase conversion rates and boost sales. Popup Builder offers a range of popup types, conditions, and events. It is considered one of the best popup plugins for WordPress.

Key aspects of Popup Builder include:

• Features: Popup Builder provides options such as image popups, HTML popups, and subscription popups, with premium versions offering video popups, exit-intent popups, and more. It allows for the customization of design elements like backgrounds, borders, and colors.
• Pros: Popup Builder is easy to use, with a user-friendly interface. No coding is needed to use the plugin. It allows you to create unlimited popups.
• Cons: Poor customer service.
• Pricing: The plugin has both free and paid options, with premium features available in paid versions.
• Customization: Popup Builder provides features to create customizable popups.
• Mobile-Friendly: Popup Builder helps you to make popups mobile-friendly and responsive for all devices.

Popup Builder’s team provides support to assist customers.

10. Popup Ally

PopupAlly is a WordPress plugin designed to help users grow their email lists. It has built-in features that allow users to build their lists as people are about to exit their website.

Key aspects of PopupAlly include:

• Features: It provides exit-intent popups and embedded opt-in forms. A key feature is exit-intent popups, which help capture visitors about to leave a site. PopupAlly also offers horizontal opt-in forms. A feature of PopupAlly is that it works with any theme.
• Pros: PopupAlly is mobile responsive. It has a visual editor for customizing popups.
• Cons: A user review from 2018 notes that the free version was not GDPR compliant.
• Pricing: PopupAlly is a free plugin, with a premium version (PopupAlly Pro) available.

PopupAlly integrates with major email marketing platforms.

11. WP Popups

WP Popups is a WordPress plugin designed for creating and customizing popups with an intuitive template builder. It is positioned as one of the best popup plugins for WordPress.

Key aspects of WP Popups include:

• Features: WP Popups allows users to display messages, increase social followers, add calls to action, and grow mailing lists. WP Popups has multiple settings available, including font colors, backgrounds, borders, and background opacity.
• Pros: WP Popups offers a template builder for easy customization without coding.
• Cons: The user interface isn’t the prettiest.
• Pricing: WP Popups has a premium version with features like opt-in forms, exit-intent technology, A/B testing, and geolocation targeting.

WP Popups is compatible with form plugins, such as WPForms, Gravity Forms, and Contact Form 7.

How to Choose the Right Popup Plugin

Choosing from the best popup plugins requires carefully assessing your specific needs and matching them to the features and capabilities of the available options. Begin by evaluating your budget, desired ease of use, essential integrations, and primary goals, such as lead generation or boosting sales.

Consider these points when selecting a popup plugin:

• Compare free versus premium versions to determine if an upgrade is necessary to achieve your goals.
• Developers might prioritize customization options and integrations.
• Business owners might focus on ROI and conversion-boosting features like A/B testing and detailed analytics.
• Website owners may value simplicity and ease of use.

It is advisable to test plugins on a staging site to assess their impact on site performance and compatibility with your existing WordPress environment before implementing them on a live website.

Conclusion

In conclusion, aligning your plugin choice with your specific goals, such as lead generation, increased conversions, or enhanced user engagement is most important. To find the best fit for your WordPress site, it’s recommended to try free versions or demos to assess their features and ease of use.

Readers are encouraged to share their experiences in the comments section or further explore popup plugins for WordPress to make an informed decision.