10 Best WordPress Landing Page Plugins

A WordPress landing page is a single, focused web page designed to convert visitors into leads or customers by encouraging a specific action, such as signing up for a newsletter or buying a product. Unlike a typical homepage, a landing page has a specific goal and uses persuasive content and clear calls to action to achieve it.

WordPress landing page plugins simplify the process of building these pages without requiring coding knowledge. They offer drag-and-drop tools, pre-designed templates, and marketing features that improve design, page load speed, and conversion rates. WordPress is a popular platform for building landing pages because of its flexibility and extensive plugin ecosystem.

Whether the user is a website owner looking for efficiency, a business owner focused on conversions, or a developer seeking customizability, the right plugin can save time and boost results. Numerous WordPress landing page plugins are available, catering to different skill levels and goals with both free and premium options. These include SeedProd, Thrive Architect, Beaver Builder, WPForms, OptinMonster, Elementor Pro, Divi Builder, OptimizePress, Landingi, and Getwid.

Why Use a WordPress Landing Page Plugin?

WordPress landing page plugins are essential because they allow you to easily build landing pages without needing to write code. These plugins offer several benefits:

• Drag-and-drop builders.
• Ready-made templates.
• Marketing features.

These tools improve design, page load speed, and conversion rates. They also streamline workflows for website owners, business owners, and developers by providing tools to create professional-looking and high-converting landing pages quickly and efficiently.

How We Chose These Plugins

Selection criteria for WordPress landing page plugins include ease of use, design flexibility, template variety, performance impact, and cost. The plugins should be easy to use, with a clear interface that isn’t overwhelming for beginners.

They should also have elements designed for conversions, such as opt-in forms and call-to-action buttons. Design features, template options, and customization tools are also important for creating professional-looking pages that match a brand.

The plugins should also integrate easily with email marketing providers to effectively capture and manage leads. Testing should be performed to ensure quality, and user reviews should be considered to account for real-world experiences.

The selected plugins should be compatible with modern WordPress themes and updated as of February 2025. Affordability for business owners and advanced features for developers should also be taken into account.

10 Best WordPress Landing Page Plugins

1. SeedProd

SeedProd is a versatile landing page and theme builder known for its ease of use and powerful features. It has a drag-and-drop interface and an extensive template library to simplify the creation of various types of landing pages, such as sales, squeeze, and 404 pages. SeedProd is ideal for beginners due to its intuitive design and conversion-driven features.

Key features include:

• Real-time Visual Builder: Allows instant viewing of changes during design.
• Wide Template Selection: Customizable templates are available for webinars and thank you pages.
• Lead-Generation Blocks: Simplifies adding opt-in forms and social sharing.
• Built-in Essentials: Offers maintenance mode, 404 pages, and custom login pages.
• Seamless Integrations: Connects with popular email marketing tools like Drip and Mailchimp, and expands functionality via Zapier.

SeedProd has both a free version and a paid version, with premium plans starting at $39.50 per year for one site, including support and updates. While the free version offers basic templates and blocks, the paid version is better for businesses aiming to maximize conversions. SeedProd’s conversion-focused features helped OptinMonster reduce cost per acquisition by 47%. It also integrates with other WordPress plugins like MonsterInsights and All in One SEO.

2. Elementor Pro

Elementor Pro is a versatile WordPress plugin known for its landing page creation features and highly customizable drag-and-drop editor. It stands out among the best landing page plugins for its flexibility.

Key aspects of Elementor Pro:

• Extensive Template Library: It provides over 300 professional templates, making it a great starting point for various landing pages.
• Wide Range of Widgets: Elementor Pro allows users to add various widgets, including eCommerce-focused ones.
• Customization Possibilities: It offers options for animations, custom fonts, and integration with custom post types, enabling highly personalized landing pages.
• Marketing Tool Integrations: It seamlessly connects to popular marketing tools.
• All plans include AI features; even the free version comes with a free trial to use these AI tools for a limited time.
• The smart layout generator can create designs based on the rest of a site without any prompting.

Priced starting at $59 per year, Elementor Pro appeals to design-focused website owners. While its interface might feel less streamlined than dedicated landing page plugins, like SeedProd, it remains a solid landing page builder, especially for those creating highly customized designs. It is well-suited for users comfortable with many options and potential complexity, though a more streamlined plugin might be better for those prioritizing absolute speed and simplicity. According to user Olaf, Elementor is a quality builder that can be fast with good optimization.

3. Thrive Architect

Thrive Architect is a WordPress landing page plugin with a focus on conversion optimization. It includes marketing-oriented features such as lead generation forms and A/B testing capabilities when paired with Thrive Optimize.

Key features and considerations:

• Templates: It has over 400 smart and legacy landing page templates with variations for different business types. These templates are tailored for sales and opt-ins.
• Dynamic Text Feature: Thrive Architect includes a dynamic text feature, which pulls data from a WordPress site to personalize landing pages.
• Thrive Lightbox: It also has a Thrive Lightbox feature that allows the creation of popups triggered by user actions, which is useful for capturing leads.
• Integration: Thrive Architect can be used with an existing theme, adding blocks to pages without changing the entire site design. It also integrates seamlessly with email marketing tools.
• Pricing: Thrive Architect is available for $99 per year as a standalone plugin. It is also available as part of the Thrive Suite for $299 per year, which includes other conversion-designed plugins. The Thrive Architect + Thrive Optimize bundle is $199 per year.
• Pros: It is well-suited for business owners.
• Cons: There is no free version available.

4. Beaver Builder

Beaver Builder is a user-friendly, freemium landing page plugin for WordPress that is known for its reliable performance. It emphasizes a lightweight design and real-time editing capabilities.

Key aspects of Beaver Builder:

• Interface: It has a clean and intuitive interface that is easy to navigate, even without prior design experience. The drag-and-drop interface is simple and intuitive, making it suitable for beginners.
• Theme Compatibility: It is compatible with most WordPress themes. Using it with the Beaver Builder theme provides the best results, ensuring that landing pages fit seamlessly with the rest of the site design. Switching themes won’t break landing pages.
• Content Preservation: Transitioning back to the default WordPress editor is easy. Content is automatically exported to the original WordPress editor if the plugin is discontinued.
• WooCommerce Support: Beaver Builder is suitable for building landing pages tailored to e-commerce sites.
• Built-in CAPTCHA: Includes a built-in CAPTCHA for subscribing, login, and contact forms, adding a security feature that is crucial for lead-capturing pages.
• Templates: Comes with plenty of ready-made templates to get started without coding. Offers 170+ landing page templates with designs for various industries and purposes.

Beaver Builder has a free version for creating basic landing pages without any cost. Premium plans range from $89 to $546 per year. The higher-tier plans allow usage on more sites and provide priority support.

While it works with existing themes, Beaver Builder’s designs look best on full-width pages, and using it with themes that have sidebars can sometimes make the landing page design look awkward. Fewer blocks are offered compared to some other landing page plugins.

In summary, Beaver Builder is stable and fast but has fewer templates than competitors.

5. Divi Builder

Divi Builder is a drag-and-drop page builder and website design system powered by the Divi theme. It is best for those already using the Divi theme but is a website-building solution on its own.

Key aspects of Divi Builder:

• Design Control: Offers granular control over layouts, colors, and fonts. It also has 46 content elements.
• Split Testing: It helps optimize landing pages by testing different variations.
• Template Library: Includes diverse templates to speed up the design process. Divi offers 370 layout packs. Each pack includes various page types, so technically, there are many page templates available.
• Dynamic Content Integration: Display content based on user data for personalized landing pages.
• AI Tools: Divi has AI tools to help build landing pages faster than manually. An AI section generator lets you create a whole section from scratch by inserting a prompt.
• Integrations: Divi landing pages connect to email marketing services like ActiveCampaign and HubSpot.

The pricing for Divi Builder is $89 per year, but to get Divi AI, you’ll need the Divi Pro plan at $277 per year. There are also lifetime plans available for $249 for the basic plan or $297 for Divi Pro with AI. This includes the Divi theme.

While testing, the opt-in form customization options were a bit limited. The interface isn’t as straightforward as some other landing page plugins. Divi can add more overhead than other landing page plugins.

Overall, Divi Builder is a powerful option for website owners wanting premium aesthetics and developers needing flexibility if they invest time in learning the interface. However, if an easier experience or no theme commitment is desired, a simpler landing page plugin might be better.

6. OptimizePress

OptimizePress is tailored for marketers, focusing on sales pages, membership sites, and sales funnels. It is designed not just for creating landing pages but also for building complete sales funnels to guide visitors through the conversion process.

Key features and considerations:

• Templates: It has over 400 conversion-optimized templates, from squeeze sales pages to waitlist landing pages. These are fully customizable with a drag-and-drop editor, giving users a wide range of design options.
• Sales Funnel Focus: OptimizePress is designed with sales funnels in mind, offering templates and features that guide visitors through the buying process.
• Membership Site Integration: It allows easy creation of landing pages that integrate with membership sites or online courses.
• Marketing Automation: OptimizePress integrates with email marketing and CRM tools to automate lead nurturing.
• Drag-and-Drop Builder: Its drag-and-drop editor is easy to use, providing flexibility in design. The editor is based on rows and columns, providing a balance between structure and flexibility and allowing for precise layout control.
• OptimizeFunnels: The OptimizeFunnels feature allows users to design complete sales funnels with upsells and downsells.

OptimizePress offers plans starting at $129 per year. All plans include unlimited pages per site, unlimited leads and traffic, 50+ integrations, and monthly live training.

OptimizePress may be a strong contender for businesses looking to optimize their entire sales process due to its sales funnel capabilities and advanced conversion features. However, it may be pricier compared to other landing page plugins. Matus, a user, does not recommend OptimizePress due to their theme slowing down their website.

7. Leadpages

Leadpages is a lead generation platform that allows the creation of high-converting landing pages. It integrates with WordPress through a plugin, allowing users to publish landing pages to their WordPress sites.

Key features and considerations:

• Templates: Leadpages offers over 250 conversion-optimized templates.
• Ease of Use: It features a no-code, drag-and-drop builder that is user-friendly for both beginners and experienced marketers. Users can customize their pages by changing colors, adding text, and uploading images.
• Conversion Tools: The platform provides tools such as pop-ups, alert bars, and lead-generation forms to capture users’ attention and collect information. It also includes countdown timers to create a sense of urgency. Checkout forms can be added to any page.
• Lead Management: Leadpages helps users manage leads through a Leads Library, where they can search, filter, and manage leads. It also integrates with CRM platforms.
• Analytics and A/B Testing: Leadpages allow users to track page performance, conversion rates, and leads. It also offers an A/B testing tool to test different versions of landing pages.
• WordPress Integration: It makes publishing pages to WordPress a breeze with a few clicks, and editing pages in Leadpages Builder can be done directly from WordPress.

Leadpages pricing starts at $37 per month, and a free trial is available. It do not limit the number of leads users can collect.

Leadpages is a hosted solution, which may reduce the load on a WordPress site. However, unlike plugins that operate entirely within the WordPress dashboard, Leadpages requires a monthly subscription.

8. PluginOps Page Builder

PluginOps Page Builder is a freemium WordPress plugin that is designed to work with an existing theme but also allows the creation of pages independent of the theme’s header and footer. This can be useful in designing landing pages without conflicts with existing theme elements.

Key features and considerations:

• Custom Page Design: PluginOps lets you create custom pages that don’t use your theme’s header, footer, or widget areas.
• Premade Blocks: It has premade blocks for elements like call-to-actions, opt-in forms, and review sections.
• Coming Soon and Maintenance Mode: The plugin includes options for coming soon and maintenance mode pages.

PluginOps offers a free version with basic templates and blocks. The premium version starts at $4.99 per month and includes A/B testing, subscriber management, and analytics.

PluginOps Page Builder may be suitable for budget-conscious website owners given its solid drag-and-drop features in the free tier. However, its interface may be a bit clunky and less intuitive compared to other options.

9. Landingi WordPress Plugin

Landingi is a cloud-based landing page platform that offers a WordPress plugin for integration.

Key features and considerations:

• Templates: It has a huge template library with hundreds of professionally designed templates.
• Ease of Use: Landingi is user-friendly, even for beginners, with an intuitive drag-and-drop builder.
• Collaboration: Landingi allows users to work with team members within the platform.
• Other Features: It has A/B testing, analytics, and integrations with marketing tools, as well as the ability to create popups and forms to capture leads.

Landingi offers paid plans starting at $29 per month, billed annually, as well as a free plan with limited features.

Landingi is a comprehensive, cloud-based solution that is user-friendly. However, if a plugin that operates entirely within the WordPress dashboard is preferred, other options might be a better fit. It also has an external platform dependency.

10. WPBakery Page Builder

WPBakery Page Builder is a WordPress plugin that offers an intuitive front-end and back-end drag-and-drop editor, which allows users to create any layout. It requires no coding but allows for low code for advanced customization and also has an AI assistant.

Key features and considerations:

• Drag-and-Drop Interface: It allows users to build WordPress pages and page layouts with a drag-and-drop interface without touching a single line of code.
• Templates and Content Elements: It has ready-to-use content elements and a template library that gets updated constantly. There are over 80 predefined layouts and templates.
• Customization: Users can tweak design options and elements styling with a built-in skin builder to match their brand identity.
• Responsive Design: Content created with WPBakery Page Builder is accessible on desktop and mobile devices.
• Advanced Features: It comes with an advanced grid builder, supports custom post types, and is compatible with popular plugins like Yoast SEO and WooCommerce.
• Extendable API: The WPBakery Page Builder API is user and developer-friendly.
• AI Assistant: WPBakery AI assists in WordPress page and post creation by crafting content and code.
• Support: It has a dedicated support team available from Monday to Saturday.

The WPBakery Page Builder license is a one-time payment of $69 for lifetime use.

With WPBakery, complex, content-rich pages can be built in minutes, and no programming knowledge is required.

Comparing the Top Picks

Here’s a comparison of the top picks among WordPress landing page plugins:

Which Plugin Suits You Best?

When choosing from the array of WordPress plugins for landing pages, it’s essential to align the plugin’s capabilities with your specific needs and expertise. Here’s how these WordPress plugins for landing pages stack up:

Plugin	Ease of Use	Cost	Templates	Target Audience
SeedProd	Beginner	Starts at $39.50/year	350+	Beginners, Small Businesses
Thrive Architect	Intermediate	$99/year	400+	Marketers
Elementor	Intermediate	Freemium, $59/year	Extensive	Developers, Designers
Divi	Intermediate	$89/year	370 layout packs	Designers, Agencies
WPBakery	Intermediate	$69 one-time	80+ predefined	Developers
OptimizePress	Intermediate	$129/year	400+	Marketers, Membership sites
Landingi	Beginner	Starts at $20/month	Hundreds	Teams
PluginOps	Beginner	Freemium, $4.99/month	Limited	Budget-Conscious Users

• SeedProd is ideal for beginners due to its user-friendly drag-and-drop interface and extensive template library.
• Thrive Architect suits marketers with its conversion-focused features and A/B testing capabilities.
• Elementor offers flexibility for developers and designers, with extensive customization options.
• WPBakery may appeal to developers familiar with shortcodes and those seeking an affordable, one-time-cost solution.
• OptimizePress works well for those focused on sales funnels and membership sites.
• Landingi is a comprehensive, cloud-based solution, that is user-friendly.
• PluginOps Page Builder could be suitable for budget-conscious website owners given its solid drag-and-drop features in the free tier.

Consider your budget, desired level of design control, and specific conversion goals when making your choice.

Tips for Maximizing Your Landing Pages

To boost conversions from your landing pages, pair your landing page builder WordPress plugin with these tips:

• A/B Testing: Use A/B testing tools to test different versions of your landing pages, including text, images, and CTA variations. See which version produces the most conversions and continue testing for further optimization. Thrive Architect offers A/B split testing. PluginOps also has premium upgrades for advanced integrations with A/B testing.
• Fast Loading Times: Ensure your landing pages load quickly to maintain a good user experience and improve SEO rankings. SeedProd’s lightweight design helps landing pages load very fast.
• Strong CTAs: Use clear calls to action to encourage visitors to complete the desired action.
• Integrate with Analytics: Use analytics to gain insights into campaign performance and guide optimization. Connect your landing page plugin with tools like MonsterInsights for Google Analytics.
• Integrate with Email Marketing Tools: Seamlessly integrate with email marketing services like Drip, Constant Contact, and Mailchimp to grow your email list. Most of the plugins like SeedProd, Thrive Architect, Elementor Pro, Divi, and OptinMonster offer marketing tool integrations.
• Mobile Optimization: Ensure your content is accessible on both desktop and mobile devices. WPBakery Page Builder makes your content accessible on both desktop and mobile devices.
• SEO Best Practices: Implement SEO best practices to improve user experience and attract extra traffic from search engines. For easy WordPress SEO, consider using a plugin like All in One SEO (AIOSEO).

By implementing these strategies alongside a suitable landing page builder WordPress plugin, you can maximize the effectiveness of your landing pages and achieve better conversion rates.

Conclusion

Landing pages are crucial for boosting leads and sales, and the best WordPress landing page plugins can help you achieve success. When choosing a plugin, consider factors such as ease of use, cost, and available templates to align with your needs.

Here’s a recap of some standout plugins from the sources and our conversation history:

• SeedProd excels in ease of use and is ideal for beginners.
• Thrive Architect is conversion-focused and suits marketers.
• Elementor provides extensive customization for developers and designers.
• WPBakery is a classic choice for developers familiar with shortcodes.

Other options include Divi, OptimizePress, Landingi, PluginOps Page Builder, and LightStart.

It is highly recommended to explore free versions or demos to find the best fit for your specific requirements before deciding.

Pick a plugin, build your page, and watch your conversions soar!