WordPress is one of the world’s best CMS platforms. This dominates the internet because more than 35 percent of the overall websites are using WordPress.
But, why is it so popular?
WordPress allows you to create a website of any kind. But SEO is one of the key things to your site’s success. And in this post, you’ll find out what makes WordPress the best CMS for SEO.
Focuses on User Experience
WordPress combines the power of plugins, themes, and built-in features to make your website attractive and user-friendly.
This makes users stay longer on your website, which lowers your site’s exit rate or bounce rate.
And, with the low bounce rate, you’re sure to get an advantage from the search engines.
Easily Manage Permalinks
In WordPress, you can easily create or edit links to posts or pages.
You can place the main keywords in the links by simply editing them.
This will help users to know where the link will take them. And, this will help you get more clicks, so the search engine ranking will increase automatically.
Easy to Manage Metadata
You can easily manage the page and post metadata using SEO plugins such as Yoast SEO. You should add the title and description including the keywords that relate to the content that helps your website to rank in the search results page.
Metadata lets search engines understand what the content of the page or post is all about.
Optimizing Images for SEO Is Simple
Images make the contents more fun and attractive. Without images, the content is going to be boring. You should include pictures at regular intervals to make content interesting and users stay longer. But you should also remember that images have an impact on your website’s loading speed.
An average image contributes 64% of the weight of your website. So, it’s very important to fix this to avoid the slow loading speed of your website. Check out the guide where I shared some useful on how you can optimize your website’s images.
To optimize the images follow the steps:
- Compress photos using online platforms such as Tinyjpg or using plugins
- Edit your images (Crop, Resize) to make your website load faster
- Apply alt tags to your images, alt tags will be displayed instead of an image if an image file can not be loaded. Alt tags provide better image context/descriptions for search engine crawlers, allowing them to properly index the image.
Faster Load Time
In WordPress making your website faster is not a big thing. You can easily test the loading speed and other factors that affect the speed of your website through Google PageSpeed Insights, GT Matrix, Pingdom, etc. They provide some useful information, such as code errors, image errors, caching, and more. To increase the Page Loading Speed, you will need to correct these errors.
Some small but important steps you can take are the use of caching plugins, optimizing images, avoiding the use of unnecessary plugins, upgrading your plugins time-to-time.
All these will make your website run faster and users will have a better experience.
Want to increase the PageSpeed score of your website. I’ve written a blog in which you can
Mobile-Optimized
Mobile users are rising every day. People prefer to use mobile devices on a computer or laptop. Since mobile devices are more convenient and easier to use for all.
It is therefore very important for you to optimize your website for mobile devices. But the good news is that you’re already using WordPress, and it has so many free and premium themes that are mobile-friendly, responsive and loaded with features that will give you the edge.
SEO Specific Plugins
If you want to improve the SEO of your website then you need quality plugins. Plugins can optimize the content of your pages, help you with the analytics. Some of the plugins are
- Yoast SEO
- Google XML Sitemaps
- Google Analytics by MonsterInsights
- Schema Markup Plugins
Yoast SEO
Yoast SEO is one of the most popular WordPress SEO plugins. It can help you with metadata, as you discussed above, this helps to make content more focussed on keywords, also it helps to recommend ideas to improve readability. This plugin is really helpful for making your site and content SEO and user-friendly.
Google XML Sitemaps
This is another useful plugin to index your site with an XML sitemap. As soon as you activate this plugin, your site will be indexed automatically. The search engine bots start crawling as quickly as possible and retrieve the results more efficiently.
Google Analytics by MonsterInsights
Analytics is another important factor for any website. Insights let you monitor the performance of websites, user data, demographics, behavior, etc. To date, Google Analytics by MonsterInsights is considered a one-of-a-kind analytics app to better understand website traffic.
Knowing the market and focusing on it is a great way to increase user traffic. So, use start using this plugin and start getting results and improve the SEO of your site.
Schema Markup Plugins
Schema Markup or Rich Snippets include a schema markup on your site code. It helps search engines read and understand your website better. And it displays additional information about your website on the search engine results page. This gives users a very useful experience. Check out the 9 Best Free Schema Plugins for WordPress.
SEO-Friendly Themes
Plugins and content are not the only things that help to improve SEO. You need a theme that is fast, lightweight, packed with features, mobile-friendly, SEO friendly. Fortunately, WordPress has a very large number of themes that can help boost the performance, engagement and thus SEO of your site.
If you’re looking for a theme like that, then, I think you’ll love it: Best Free WordPress Themes – The Complete List.
Integrate Campaigns with Social Media
Through WordPress, you can easily connect to social media channels. As there are a lot of plugins that can assist with this. Integrating sharing plugins is also very simple. You can also easily customize the buttons, colors, sizes to match the theme of your website.
Also, some plugins can integrate your social media feeds, pages or accounts, and you can also automate social media campaigns.
Easy to Integrate with Cross-Platforms
WordPress is very easy to integrate with a lot of plugins. But it’s not just that you can integrate it into other websites like MailChimp, GSuite, and more. With this flexibility, you can improve your sites and increase engagement. This will help to improve the SEO of your site.
Conclusion
As discussed above, WordPress is simple to use and filled with resources, plugins, and themes. When you’re using WordPress and working on all of these features, you’re getting closer to the top of the search engine results page.
I hope you will find this post helpful.
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