Top 7 Ways for Increasing Leads on Your Website

2. Create a Compelling Offer

You can’t expect people to sign up for your website or buy from you if they don’t know what you’re offering. Your homepage is typically where most users will experience your brand and products, so start by highlighting these points clearly.

The best way to present an offer is with a headline that clearly states why someone should sign up now and how they’ll benefit once they do. If possible, include visual elements like photos, videos, or GIFs of your product in action (e.g., featured customers using it).

Remember: The more attention-grabbing, emotionally appealing and specific your offer is, the better chance you have of convincing someone who doesn’t know your brand well to join.

3. Write Engaging Copy

Writing effective copy for your website is critical for getting traffic. You’ll have a lot of success writing content that focuses on your customers’ needs and interests. This makes it easier for them to click through and discover more about you or your business. Writing engaging copy can be tricky at first, but doing some research and brainstorming before you get started will help make it easier.

Here are a few tips that will help you succeed.

• Be Clear & Concise: Engaging copy should quickly and clearly explain what a visitor is going to get when they complete an action, such as downloading an ebook or visiting your website’s homepage.
• Include Specifics: There’s no use in just telling people you provide great customer service without explaining why they should care; visitors won’t have any idea if what you’re saying sounds good until they hear specifics!
• Keep It Short: It’s important not to overload visitors with text-laden pages; rather than giving them too much information up front, focus on making sure every sentence counts.
• Write Like People Talk: Avoid stiff language or overly formal prose; there’s nothing engaging about reading someone else’s marketing pitch disguised as conversation.
• Don’t Overpromise: No one likes being lied to (and certainly no one will return after being burned once), so don’t overstate what you can deliver.
• Work On Hooks: Make your lead sentences exciting by using strong hooks like irony, humor, or paradoxes to pique people’s interest from beginning to end.
• Brainstorm Before You Begin: The best way to come up with compelling ways of introducing yourself online is to create a list of concepts beforehand, then choose which ones work best for creating engaging online content.

These steps will help boost clicks on your site and get you closer toward building trust with new leads.

4. Showcase Testimonials from Real Customers

Testimonials, case studies, or customer stories are all ways you can display proof. That your product or service is working for real people. These are not just fake news that you make up and put online; rather, these will be from testimonials you have received from actual customers.

You should have a few dozen of these ready for your website when it goes live! This will greatly increase your conversion rate by showing prospects how much other people trust and enjoy your product.

The more testimonials you show, the more likely they will be convinced to purchase. Testimonials should be interactive with a call-to-action at the end of each testimonial so leads can sign up right away on your website.

5. Add a Live Chat Feature to increasing leads

If your site relies heavily on people contacting you for further information, consider adding a live chat widget. This can help convert leads into clients or customers without leaving their website.

With live chat software, you can establish trust and credibility with potential customers by speaking with them directly about your products or services. You’ll be able to interact with them in real time without ever having to pick up a phone or send an email.

You could also consider using live chat software that allows you to track customer behavior from your website, sending direct messages based on specific behaviors like viewing product pages. It’s easy to implement and will give you valuable insight into customer preferences. And buying patterns that might not be apparent otherwise.

6. Enable Forms Everywhere

Forms are a huge part of online business. I’d argue that they’re even more important than having a website. If you can get people to give you their email addresses, they’ll receive all sorts of value in return.

You’ll be able to send them updates, recommendations, and other promotions that help nurture your relationship with them over time. You’ll also have an easy way to communicate with customers. And ask for feedback or for any follow-up sales opportunities once you’ve closed an initial sale.