The web is one of the most popular places for people to learn about new businesses and products. A website shows potential customers that a company is genuine and ready to serve, making it an important marketing tool whether you’re looking to get started with your first small business or your tenth.
Fortunately, website builders have evolved greatly over the years, and they are more powerful and accessible than ever before. But what makes them worth choosing? Here are 6 benefits of using a website builder for small businesses.
1. Increased Brand Awareness
If you don’t already have an online presence, it can be difficult to build trust with potential customers. A website is one of many ways that you can build trust, as well as brand awareness.
With an official company site and proper SEO, people will discover your company on their own and start to associate your brand with trustworthiness. In turn, you may find that it is easier to gain new clients or get in touch with existing ones.
If a customer has had a good experience with your company, they are more likely to tell other people about it—including friends who might not know about you yet.
The Internet has turned word-of-mouth marketing into word-of-mouse marketing. Take advantage of it by showing off what makes your business great!
2. Attract Customers
If you’re trying to attract new customers, building an online presence is one of your best bets. Online visibility leads to increased brand awareness and potential customers—two crucial components in any business plan.
When people are searching for businesses like yours, they may turn to Google or Yelp (or even both) in order to get their questions answered before deciding whether or not they’ll do business with you.
People search online whenever they want information—so if you want them as customers, make sure that your website is easy to find on these types of search engines.
3. Online Presence
There are hundreds of other companies out there trying to get your customers’ attention. So you need to make sure your business stands out online. A website is your very first chance to grab interest. Whether it’s from prospective customers or just general people looking for a new business in their area.
Your website gives you an opportunity to advertise that you exist and that you provide value in exchange for money (the revenue stream). According to Experian, businesses with websites have an average of 16% more leads than those without.
It’s worth noting that if you don’t create an online presence at all. Then even fewer people will know about your business! And if they don’t know you exist, they can’t buy from you.
4. Easy Reputation Management
Establishing your business’s credibility is essential. Customers want to make sure they’re doing business with someone who can deliver on promises. If you don’t have a strong online presence, it can be hard to ensure that your customers trust you enough to buy from you.
With an easy-to-use website builder and simple SEO tools, managing your online reputation has never been easier. You don’t have to worry about spending time searching through forums and threads looking for criticism or praise; all of that information is right at your fingertips when you log in to your account with most website builders.
5. Increase Sales Conversions
For many small businesses, including home-based entrepreneurs, creating a website isn’t just important—it’s imperative. Having an online presence is crucial if you want to attract new customers and make sales—and it can be even more valuable if you have your own website builder.
While there are plenty of platforms out there that will let you set up shop without spending too much money (such as Friday), having your own site gives you complete control over your brand and content, including design and privacy options.
Creating your own site also lets you showcase social proof by using testimonials from satisfied customers. As long as you deliver high-quality products or services, potential buyers will trust what they see on your website—if not more than what they see on other websites!
6. Easier Database Development
Nowadays, most businesses have some form of database with information about customers and other areas that need to be stored. When you’re dealing with more traditional forms of data storage (such as spreadsheets). It can be difficult to manage these files and ensure they are regularly backed up.
If your business relies on data that changes often, or if you have several team members who need access to it, then it might be worthwhile investing in some form of database software.
These programs can help you ensure that all your files are organized. And easily accessible by every employee on your team. You’ll also know that your company is protected from internal fraud thanks to additional security features within many types of database software.
There’s no point paying for additional IT support if you’re only storing data at a single location! You could even try getting yourself familiar with SQL, one of the primary languages used by programmers to create websites and databases – because small businesses still use them!
Conclusion
There are plenty of tools out there that can help you manage your small business. And website builders are one option worth looking into. What’s great about these tools is that they allow you to build a professional-looking site quickly and easily.
If you’re planning on getting your business off the ground or need to revamp your current site, consider using Friday website builder. You won’t regret it!
Friday is an easy-to-use platform that makes it simple to build a website. Plus, there are templates available if you need to put together a great site in no time at all. These features combined make it ideal for business start-ups and small businesses.
And unlike some other providers, they don’t charge extra fees if you want hosting or e-commerce capabilities. You get everything in one package and they won’t try to upsell you on things like premium themes or design services.
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