If you run a blog or business website then you would like to send regular or weekly emails to your subscribers to share updates on new posts or deals or any information. Email plugins can help you send email newsletters to your subscribers and can bring returning visitors.
WordPress alone powers more than 35% of the world’s websites. Consists of e-commerce, blogs and business websites, etc. And these websites need to have the best email marketing tools.
You can create leads with an email plugin, also segment your contacts and develop them into customers all in WordPress. Here in this blog post, we are going to discuss the 7 best email plugins that you can use on your WordPress website.
7 Best Email Marketing Plugins for WordPress in 2020
1. Mailchimp for WordPress
With over 1 million active installs, Mailchimp for WordPress plugin is one of the most popular email plugins. The plugin acts as a bridge between your WordPress and your MailChimp account. You can connect both accounts for effective email marketing efforts.
Mailchimp allows you to create a free email account that allows you to have up to 2,000 subscribers and send 12,000 emails per month. For more subscribers and sending capacity, you can opt for paid plans. After you have created your Mailchimp account, install and activate the Mailchimp plugin in WordPress and connect both services through Mailchimp API.
You can also try our WooCommerce MailChimp Newsletter Discount plugin that lets you connect your MailChimp account to WordPress and lets you create pop-up forms that give website visitors irresistible offers to help you grow your subscribers and sales.
Key Features:
- User-Friendly and mobile-optimized forms
- Supports integration with other popular form plugins
- Well Documented
- Developer-friendly
- Friendly and dedicated support
- Add-ons are available for better features
- Translation Ready
- Unlimited subscription forms
Pricing:
The plugin is available for free download and installation. You’re going to need Mailchimp’s plans to use it. Paid plans start at $9.99 to $299.00. If you are new and want to explore it then you can opt for the free plan as I’ve mentioned above.
2. Newsletter
Like the Mailchimp plugin, the Newsletter plugin is also optimized for WordPress. It has over 300K active installs. Also, it allows you to grow your mailing list and send newsletters without leaving your WordPress dashboard. You can place opt-in forms in the content or sidebar. Also, you can use a drag-and-drop builder to create emails to send to your subscribers.
You can set up unlimited emails and campaigns for the users with advanced features integrated into the plugin. Moreover, you can add features using the free add-ons.
Key Features:
- Easy to install and use
- Responsive and mobile-friendly form designs
- Unlimited subscribers and newsletters
- Translation Ready
- Built-in Reporting
- Integration with the 3rd Party Apps
- Free and premium add-ons for a better experience
- Helpful and friendly user support
Pricing:
The plugin is free to install and use. Also, it comes with Blogger and Agency plans priced $46 and $174 respectively for advanced users.
3. MailPoet
MailPoet is a freemium plugin that seamlessly integrates with your WordPress dashboard. You can design, schedule, and distribute emails directly from your site and also manage your lists.
You can easily import an existing list from your CRM or another marketing automation tool to manage your subscribers. Also, you can create forms and use widgets to add them to your site. Moreover, it comes with a drag-and-drop editor that helps you to easily create responsive emails that look fantastic on any computer or email service.
Before, it offered the option to send unlimited emails to up to 2000 subscribers, but now it has reduced to 1000 subscribers. And I think that’s why people have limited the use of the plugin. And it’s been reduced from 300,000 to 100,000.
Key Features:
- Easy to setup
- Option to send an automatic welcome email
- Responsive Design Templates
- Reliable Plugin
- Send emails with the MailPoet’s sending service
- Translation Ready
- Helpful Customer Support
Price:
You can send unlimited emails to up to 1000 subscribers. You can upgrade to the premium plan which starts at $13/month (billed monthly) for 1250 subscribers.
And, when upgraded, it provides more powerful features. Some features, such as Paid users, can see exactly which subscribers have opened an email and which links people are clicking on in your email.
4. Sendinblue
Sendinblue is another email plugin for WordPress, it has over 50,000 active installs. It is a flexible and all-in-one email marketing plugin.
Unlike other free WordPress email plugins that send to you via your web host or need to be set up by the SMTP service, SendinBlue takes care of all that. wp_mail() function automatically uses SendinBlue’s SMTP to send transactional emails for better deliverability and tracking.
Using the SendinBlue WordPress plugin, you can create templates, manage subscriber lists, build and send email marketing campaigns and monitor your performance over time using the included reports.
It features a drag-and-drop e-mail editor, so you can customize the components of your e-mail to improve your communication with your subscribers.
Also, check out our WooCommerce SendinBlue Discount plugin for WordPress which helps to gain user email lists in the SendinBlue mailing list just by sending them a coupon to their email address immediately just after subscribing to the newsletter for the very first time.
The WordPress plugin SendinBlue also features the transactional email. Using the wp_mail_function, you can use SendinBlue’s SMTP to send transactional emails. This feature is useful for sending order confirmations or informing your customers on important changes to their accounts.
Key Features:
- Easier integration with SendinBlue
- Auto-installation of the automation script
- Robust statistics and analytics feature
- Drag and Drop email design tool
- Advanced segmentation for easier access
- Unlimited custom fields
Price:
The plugin is free and comes with a free plan that lets you send 300 emails a day. The price starts at $25 and up to $39. There’s also an Enterprise plan that you can select if you have an enterprise-level requirement.
5. Sumo
Sumo is another popular WordPress email plugin with over 100,000 active installs. You can easily build pop-ups, welcome emails, and automated drip campaigns, attractive email campaigns to help you grow your business.
It comes with a drag-and-drop email template builder to help you create attractive designs. Emails are responsive and optimized for all sizes of the screen. It integrates directly with WooCommerce to create discounts and exclusive deals to increase the value of your order and reduce the number of abandoned carts that you have.
The plugin also features a “share” button that can be integrated anywhere on your site, making it easier for your web visitors to share your content on social media.
Key Features:
- A good collection of pre-designed templates
- Responsive design
- Drag and Drop Editor Support
- Targeting tools for most engaged users
- Easy to Integrate with other email marketing services
- Dedicated customer support
Price:
Free to install and use the plugin, the free plan provides 10,000 emails a month to unlimited subscribers. And the Pro plan priced at $39 that provides unlimited subscribers and no monthly limit for sending emails. Also, the pro plan has other features.
6. Email Subscribers and Newsletters
Email Subscribers & Newsletters is one of the popular email marketing plugins for WordPress. It lets you build and maintain a list of subscribers and send newsletters without needing a third-party connection.
Using this free but feature-packed plugin, you can easily collect leads and send automatic new blog posts as well as emails, create beautiful newsletters and even manage them with a single click. Moreover, you can set up this plugin quickly, and keep users engaged and updated with its useful features
Key Features:
- Option to send an automatic welcome email for new users.
- Easy set-up
- Good customer support.
- Schedule emails
- Control user access.
- Option to integrate with other free plugins
Price:
The plugin is free to install and use. You can use premium plans for advanced features starting at $6.5 and up to $10.75.
7. SendPress
SendPress Newsletters is a WordPress newsletter plugin that is easy to use and has all the features you need. It has over 8,000 active installs. Moreover, using this plugin you can import contacts and content directly into the plugin on your WordPress site, making it easy to create a notification email for your blog.
The plugin comes with many email templates and design tools to help you send professional-looking emails.
Key Features:
- Unlimited Subscribers
- Responsive Newsletters Designs with tracking
- Simple Editor (no coding skills required)
- Sync WordPress roles to newsletter subscriber lists
- Single And Double Opt-In
- Customizable Newsletter Templates with easy to use theme styler
- Tracking option to monitor clicks, opens and unsubscribes
- Option to Schedule Email Sending
Price:
The plugin is free to install and use. It also gives you the option to capture unlimited subscribers. However, if you want pro features the plans start at $39/year and go up to $399/year.
Conclusion
Using an email plugin is very essential for your WordPress website. These plugins can help you build subscribers, share your message through attractive emails.
Select either of the plugins and you can easily handle creating subscription forms, generating newsletters, managing email lists, tracking and monitoring, and more – right from your site.
So, which plugin you are going to use? Let us know in the comments below.
I hope this post will help you find your ideal email marketing plugin for WordPress.
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